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Purist Edition of Lotus Elise for U.S. Dealerships
By admin | June 8, 2009
Attracting customers to go inside the showrooms is very difficult amid the global financial crisis, more so to close a sale. This has been the experience of all car manufacturers and dealers in the United States, if not in all countries. A lot of schemes are being tried by all to lure consumers to buy their vehicles. Lotus, like everyone else, offers more features coming in at cheaper packages.
The Lotus marketing move is coined the Purist Edition. 
The company is making use of the Purist Edition Elise with all the hyped features of the Touring variant, just minus the leather trims for the transmission tunnel, iPod interface, and leather inserts for the doors.
The sticker price for the Purist Edition Elise is marked at $44920 inclusive of delivery charges. This is about $3000 cheaper than the base model which has an original tag of $48175.
The Elise will be available in three colors—Ardent Red, Saffron Yellow, and Monaco White. The interior is with elegant leather seats combined with Momo steering wheel wrapped in leather, CD player, aircon, and a start button. The looks are classy with the 17 inch alloy rim paired with performance tires from Yokohama.
The engine is a decent 1.8L that can output 189 horsepower. The car can still sprint from 0 to 60 in just 4.9 seconds. Push a bit more and it will be at 100 in 12.9 seconds. Top speed hits 150 mph or 241 km/hr.
The fuel mileage for the Purist Elise is at 21mpg in city driving and at 27 mpg cruising on a highway, which doesn’t really qualify it as an environmentally-friendly car, but most sports car are way, way worse when it comes to fuel economy. Go Lotus!
Topics: Elise, Lotus Elise, Special edition | No Comments »