Proton which owns the Lotus brand announced a revitalized business plan for its future. At the moment, Lotus produces three models, with the Exige and the Elise considered as hardcore track cars. The Evora without a doubt is a luxury sports ride but is not yet at par with the likes of Ferrari.

The new branding as the sports car of the future is a side step from the idea Lotus have been known for: lightness as the number one factor. Lotus promises to come up with competitive sports car for the luxury segment by 2015 with sticker prices expected to start at $123,000 and going as high as $159,000. Lotus is also making progress on giving the Evora an automatic transmission, a similar moves being done by other sports car manufacturers too.

The upcoming lineup of Lotus will highlight advanced automotive technology like the dual clutch transmission with seven speeds. Another crucial feature will be their active aerodynamics. These two advancements are similar to the technologies being used by the 458 Italia by Ferrari. Lotus will also inject some variable dampers to give the cars a more luxurious feel.

The British carmaker is also planning to introduce green technologies for hybrids and EVs. Right now, the focus of Lotus is move up the ladder and compete with Porsche, Mercedes-Benz, Aston Martin, and Ferrari. The brand will still keep their hardcore models like the Exige and the Elise while executing their new business plan.

3 Drawbacks:

- Expensive
- Noisy
- Can’t be fat

I’ll take it.

The Exige Cup 255 has been designed by the Lotus Sport professional engineers to feature an impressive spectacular drive possible. The Lotus Exige Cup 255 has been designed in such way with all the necessary upgrades comparing the Exige Cup 240. Exige Cup 255 has been empowered with the following striking features like, upgraded airbox and filter, upgraded roof scoop, upgraded air-to-air charge cooler, four-piston, two-piece front brake calipers with 308 mm front discs and 288 mm back discs, boosted power of 255, and a lot more.

As a part of safety measure, Lotus Sport Exige Cup 255 cars hold a 4 point driver and passenger seat belt to give the utmost protection to the sports car drivers. Withal, to give further added protection to the Cup 255 drivers, a mechanical ignition kill switch with cockpit has been infixed thereby the riders can drive with the utmost safety on any phase of the ground.

Anyway, the CAR is awesome. The Lotus Exige 265E looks like it’s got the kind of power you can only dream of — without CO²-ing us all to dead.

Turn the sound off, and enjoy an excellent vid!

Lotus proudly says that Exige S is the “quickest Lotus production car – so far”, which has all unique qualities featuring the rider to have an impressive drive. The latest Lotus Exige S is designed in a way, where it can pull above 120mph. Moreover, Exige S holds a compact and closed line that regulates the supply of fuel to the engine. The Lotus Exige S makes use of the two-position cam, with further addition of torque.

The Exige S clasps the floor as retentively as a compact mass of hint hooked on a field of Velcro. The Lotus Exige S steering is single-handed, but it simply go rounds the corners and it will never be missed anytime. Start your drive with the branded Lotus Exige S sports car and enjoy the pleasure of your drive.

The improved and increased amount of first-rate power and torque rate features the Exige GT3 riders to have a smoother drive. Specifying the wheels and tyres, the Exige GT3 includes a fashioned 5 spoke lightweight alloy wheel. The latest Exige GT3 is designed with a 7J x 16 wheels in front and 10J x 17 wheels on the rear. This is specially designed to give an improved grip to the riders.

On the other hand, describing the brake system in Exige GT3, it includes 308 mm width 2-piece aluminum attached cross-drilled and an aerated front discs and 288 mm width cross-drilled and aerated rear discs. The Exige GT3 concept road car has all the unique facets and qualities featuring the riders to experience the fantastic race car performance. The riders can experience the aggressive performance on driving the Lotus Exige GT3 and also can have an exclusive fun drive.

There’s no info on the driver, nor the exact specs of the car in this vid — but it’s still very much worth checking out!

By the way: more Exige videos coming up, seeing as an exige-owner e-mailed me earlier this week telling me he’ll soon be uploading some street driving vids of him cruising the beautiful city of Barcelona… KEEP YOUR EYES PEELED!!

Still — it’s all about the looks and the specs here, and those are both excellent… First off, a presentation vid:

The specs:

Engine:

Toyota Supplied, 1796 cc I-4, DOHC with VVTL-i (variable valve timing with lift intelligence) – Designed by Yamaha – Engine Code: 2ZZ-GE

Bore/Stroke 82 mm/85 mm

190 hp (142 kW) @ 7800 rpm

138 ft·lbf (187 N·m) @ 6800 rpm

Compression ratio: 11.5:1

Transmission: 6-Speed, Close Ratio with Single-Plate Dry Clutch

Weight: 2016 lb (914 kg)

Performance:

0-60 mph (0-97 km/h): 4.7 seconds

0-100 mph (0-161 km/h): 12.9 seconds

Top speed: 147 mph (237 km/h)

Fuel consumption: 24 mpg–imp (11.77 L/100 km / 20 mpg–U.S.) city / 29 mpg–imp (9.74 L/100 km / 24.1 mpg–U.S.) highway